Loan Officer Marketing Guide
A Step-By-Step Approach

Loan Officer Marketing Guide
A Step-By-Step Approach © 2002

 

Are you ready to increase your loan business?
This guide is written in a powerful step-by-step manner for the loan originator.
Any one of these techniques are well worth the investment in time when they bring in your next transaction.
There are techniques for getting loan leads without advertising!
The guide has two sections, starting with Quick-Start Techniques,
and then moving on to Long-Term Techniques, helping you set up
a comprehensive marketing program that you can share with your
team and processor.

Topics are covered with how to strategically align yourself with Real Estate
Agents and others to get a steady flow of business for the loan agent.

Topics covered include:

1) THE LOAN BOOTH - A novel approach
2) LOAN RIDER SIGN - A strategic alliance approach
3) PIGGYBACKING - A novel approach
4) NOD's (Notices of Default)
5) SPECIALISED INTERNET MARKETING - Non-intrusive internet farming
6) FOR SALE BY OWNER - A lead generation approach
7) COLD CALLING - The fundamentals
8) CLASSIFIED ADS - Specific cost-effective advertising
9) REAL ESTATE TOURS - Professional lead generation
10) FARMING WITH DIRECT MAIL - A long-term approach
11) PROFESSIONAL ASSOCIATIONS - Professional and social farming
12) TIME MANAGEMENT IN MARKETING - Increase productivity

As a loan originator, you will notice that markets change and you have to adapt and master your loan-marketing portfolio of techniques to keep the flow of transactions steady. There are times to focus on refinances and times to focus on purchase loans. You need a quick-start marketing method to fill your loan pipeline and a long-term method to maintain it. Have a Next Step Approach to your marketing, always asking yourself what the next step is, and implement the techniques in this guide as a step in reaching your goals!

The seven page guide covers the above topics in a step-by-step approach that lets you implement the techniques and customise them to your requirements. The guide is an eBook and will be sent through email after payment is received. Paypal payment is preferred.

 

Cost: $250

Volume discounts available.

EMAIL ORDERS

aracz@aracz.com